Imagination, sweetness and play:
a universe dedicated to the youngest of children
Carefully selected toys, shoes, clothing and accessories for children
A world of play, accessories, shoes, and wonder for the little ones
PIPI & PUPU and friends
At PIPI & PUPU and friends, we believe that the early years are made of small discoveries, movement, play, and wonder.
That's why we carefully select toys, accessories, first-step shoes, and gift ideas designed especially for newborns and young children, choosing products that are beautiful, useful, and enjoyable for everyday life.
We like to seek out the most interesting and successful versions of things: well-made objects with quality, character, and sensitivity, to give, use, and remember.
We value European production and small artisan businesses, because behind every product we look for attention to detail, quality, and consistency.
This is how a world and a selection dedicated to the little ones take shape, where fantasy, sweetness, and play coexist with environmental care.
Our store in Lecce opened in 2012 and since then it has continued to welcome families, children, and the little wonders of everyday life.
Discover our universe
Newborn gifts
A selection of gift ideas for newborns and new mothers, designed for a useful, beautiful, and special present.
Quality Toys
Objects that are beautiful to look at and to live with, chosen to last over time and accompany growth.
First Steps Shoes
Comfortable and flexible models to accompany children on their first adventures in freedom.
Wooden toys and textiles
Natural materials, refined design, and games designed to stimulate imagination and manual skills.
Moulin Roty
Poetic and refined collections for play, birth, and everyday life for the little ones.
Maileg
A universe made of little mice, accessories and small stories to invent every day.
Moulin Roty, Maileg, Djeco, Janod, Lilliputiens, Egmont Toys
Games and toys
We select soft toys, baby activity toys, dolls, puzzles, art and drawing toys and educational toys that encourage discovery and learning. We favor wooden toys and FSC-certified cardboard, because they last over time and are environmentally friendly. Among the iconic brands in our catalog you will find Moulin Roty (a French brand of poetic puppets) and Maileg (cute little mice and bunnies full of charm). These toys combine tenderness and artisanal quality, inviting children to play creatively.
Trixie, Affenzahn, Rockahula kids, Mimi&Lula, Izipizi, Tutete
Accessories and backpacks
There is no shortage of practical and cheerful objects for everyday life. We have sunglasses for children (flexible and resistant) from brands such as Izipizi and Grech&Co. You will find resistant backpacks, bags and sports bags from brands such as Affenzahn, Moulin Roty, Lilliputiens, Trixie and Monnëka. You will also find thermal bottles, plates and cutlery in coloured silicone. As for fashion accessories, we have socks, headbands and hats, as well as hair clips, elastic bands and headbands from Rockahula Kids, a London brand famous for its playful and colourful designs. A cheerful detail for the children's outfit.
Bedroom and Lights
Transform your child's room into an enchanted haven with our selection. We offer themed nightlights and star projectors for peaceful dreams, as well as pillows, crib mobiles, music boxes, toy storage bins for organization, and Montessori bookcases to stimulate curiosity. Personalize the space with wooden letters, coat racks, wall meters, rugs, alarm clocks, snow globes, and children's calendars. Each item is selected for its playful design and natural aesthetic, favoring materials such as wood and organic cotton. We only offer niche brands such as Maileg, Moulin Roty, Djeco, and Nattiot, guaranteeing unique, high-quality products for your little ones' room.
Trixie, Affenzahn, Rockahula kids, Mimi&Lula, Izipizi, Tutete
First steps shoes and natural development
No less important is the choice of shoes for the first steps, which are essential for the development of the foot. We select specialized lines such as Bobux, Igor, Camper and Biomecanics: all shoes with flexible soles and flat insoles. Bobux, famous for its Xplorer shoes, protects the foot while allowing complete freedom of movement. Igor's barefoot shoes, produced in Spain, are very thin and flat, promoting natural movement and muscle development of the foot. The Camper collection is also inspired by walking barefoot, with rubber soles with a strong grip. Biomecanics designs shoes studied together with pediatricians to offer delicate support for the first steps. These shoes help the child find balance and strengthen the muscles of the foot, following his natural development without constraints.
Moulin Roty, Bimbidreams, BB&Co, Monnëka
Clothing and textiles
We offer rompers made from natural and certified fabrics such as bamboo and organic cotton. You'll also find Moulin Roty's clothing line, produced in Europe with Oeko-Tex certification. You'll also find bibs, towels, muslins, blankets, sheets, sleep sacks, and soft, safe textile accessories, designed for everyday use by little ones.
Materials and sustainability
Sustainability guides all our choices: we select natural and certified materials to guarantee safety and respect for the environment. For example: Certified organic cotton, plant fibres and Oeko-Tex fabrics: they provide soft garments, free from harmful substances and gentle on the skin. Untreated natural rubber: used in teething and bath toys, completely biodegradable. Plant-based bio-plastic: lightweight alternative to traditional plastic. Porcelain, stainless steel and food-grade silicone: used in tableware, water bottles and toys, they guarantee durability, hygiene and safety of use. Recycled polyester: used in fabrics and accessories to reduce plastic waste.