Fantasy, sweetness and play:
A universe dedicated to younger children
Games, shoes, accessories and clothing carefully selected for children
A world of toys, accessories, shoes and wonder for the little ones
PIPI & PUPU and friends
At PIPI & PUPU and friends we believe the earliest years are made of small discoveries, movement, play and wonder.
That’s why we carefully select toys, accessories, first-walking shoes and gift ideas designed especially for newborns and young children — choosing products that are beautiful, useful and enjoyable every day. We like to find the most thoughtful and successful versions of familiar things: well-made objects with quality, character and sensitivity, meant to be given, used and remembered.
We value European production and small artisanal makers, because behind every product we look for care, quality and integrity. This is how a world and a curated selection for little ones takes shape, where imagination, sweetness and play sit alongside environmental care.
Our shop in Lecce opened in 2012 and has been welcoming families, children and everyday little wonders ever since.
Discover our universe
Newborn gifts
A selection of gift ideas for babies and new mothers, designed for a useful, beautiful and special gift.
Quality toys
Beautiful objects to see and enjoy, carefully chosen to last through time and accompany growth.
First-walking shoes
Comfortable and flexible shoes to accompany children in their first adventures with freedom.
Wooden- and fabric toys
Natural materials, thoughtful design, and toys designed to stimulate imagination and manual skills.
Moulin Roty
Poetic and refined collections for play, birth, and everyday life for little ones.
Maileg
An universe made of mice, accessories, and little stories to invent every day.
Moulin Roty, Maileg, Djeco, Janod, Lilliputiens, Egmont Toys
Toys and Games
We select plush toys, activity toys for babies, dolls, puzzles, artistic and drawing toys, and educational games that encourage discovery and learning. We prioritize wooden toys and FSC-certified cardboard, because they last through time and respect the environment. Among the iconic brands in our catalog, you’ll find Moulin Roty (French brand of plush toys with a poetic style) and Maileg (sweet mice and bunny rabbits full of charm). These toys combine tenderness and artisanal quality, inviting children to play creatively.
Trixie, Affenzahn, Rockahula kids, Mimi&Lula, Izipizi, Tutete
Accessories and Backpacks
Practical and cheerful items for everyday life are not missing. We have children’s sunglasses (flexible and resistant) from brands like Izipizi and Grech&Co. You’ll find backpacks, bags, and durable sports sacks from brands like Affenzahn, Moulin Roty, Lilliputiens, Trixie, and Monnëka. There are also thermal water bottles, plates, and colorful silicone utensils. For fashion accessories, we have socks, headbands, and hats, plus hair clips, elastic bands, and headbands from Rockahula Kids, a London brand famous for its playful and colorful designs. A cheerful detail for children’s outfits.
Nursery and Night Lights
Transform your children’s bedroom into an enchanted haven with our selection.
We offer themed night lights and star projectors for peaceful dreams, along with cushions, crib mobiles, music boxes, toy storage containers for organization, and Montessori shelves to spark curiosity. Personalize the space with wooden letters, coat racks, wall-mounted growth charts, rugs, alarm clocks, snow globes, and children’s calendars.
Every item is selected for its playful design and natural aesthetic, prioritizing materials like wood and organic cotton. We offer only niche brands like Maileg, Moulin Roty, Djeco, and Nattiot, guaranteeing unique, high-quality products for your little ones’ bedroom.
Bobux, Igor Made in Spain, Biomecanics, Garvalin, Grech&Co
First-walking shoes and natural development
Choosing first-walking shoes is equally important, as they are fundamental for foot development. We select specialized lines like Bobux, Igor, Camper, and Biomecanics: all footwear with flexible soles and flat insoles. Bobux, famous for its Xplorer shoes, protects the little foot while allowing complete freedom of movement. Igor’s barefoot shoes, produced in Spain, are incredibly thin and flat, encouraging natural movement and muscular development of the foot. Camper’s collection is also inspired by barefoot walking, with rubber soles featuring strong grip. Biomecanics designs footwear developed together with pediatricians to offer gentle support during first steps. These shoes help children find balance and strengthen foot muscles, following their natural development without constraints.
Moulin Roty, Bimbidreams, BB&Co, Monnëka
Clothing and textiles
We offer onesies made from natural and certified fabrics like bamboo and organic cotton. You’ll also find Moulin Roty’s clothing line, with European production and Oeko-Tex certification. There are also bibs, towels, muslins, blankets, sheets, sleep sacks, and soft, safe textile accessories designed for the everyday use of little ones.
Materials and sustainability
Sustainability guides every choice we make: we select natural and certified materials to ensure safety and environmental respect. For example: Organic certified cotton, vegetable fibers, and Oeko-Tex fabrics provide soft clothing, free from harmful substances, and gentle on skin. Untreated natural rubber is used in teething and bath toys, completely biodegradable. Vegetal bio-plastic is a lightweight alternative to traditional plastic. Ceramic, stainless steel, and food-grade silicone are used in tableware, water bottles, and toys, ensuring durability, hygiene, and safety. Recycled polyester is used in textiles and accessories to reduce plastic waste.